Articles
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Five ways to generate better ideas (that actually work)
Topic:
You’re more likely to discover a great idea if you think of lots of ideas. It sounds obvious, but many of us stop at the first solution that seems reasonable. But here’s what I’ve learned from years of design work: the first idea might be good, but the third or fourth idea is usually better.
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Everyone is creative: Why “I can’t draw” is missing the point
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Here’s something that might surprise you: I’ve never met anyone who isn’t creative. Yet nearly every week, I hear the same thing from clients: “I’m just not creative,” or my personal favourite, “I haven’t got a creative bone in my body.” Explore how to wake up the creative in you.
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Colour theory in design and why I don’t use it (exactly)
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I don’t follow colour theory when I design. At least, not in the way you might think. I understand it. Colours make us feel a certain way. But when I sit down to create a brand identity, I’m not flicking through a colour psychology textbook.
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Things to consider when designing a logo – the process explained
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There are many things to consider when designing a logo. Where do you start? How does a designer get it right? How much will it cost? In this article, I have explained the process.
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Biotech branding and marketing materials: Tools to take your science from lab to market
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In the world of biotech—you’re solving some tough commercialisation challenges. How do you stand out and make your message resonate? The key lies in using design and branding to tell your story.