Creative thinking

Can you imagine if Green didn’t mean Go?

July 1, 2026

One of the first green symbols we learn as children is that ‘Green Means Go’. Traffic lights are a cross-cultural symbol that are learned at a very young age. Imagine the chaos if traffic lights were different colours in different countries. Let’s explore our beloved green.

Simple Creative Thinking Techniques (No Special Skills Required)

December 17, 2025

Sometimes you know you need a fresh perspective, but your brain feels stuck in the same old groove. You’ve tried thinking harder. You’ve tried thinking longer. But the same predictable solutions keep bubbling up. Here’s the thing: creative thinking isn’t about forcing your brain to work differently. It’s about giving it permission to wander.

Five ways to generate better ideas (that actually work)

November 28, 2025

You’re more likely to discover a great idea if you think of lots of ideas. It sounds obvious, but many of us stop at the first solution that seems reasonable. But here’s what I’ve learned from years of design work: the first idea might be good, but the third or fourth idea is usually better.

Everyone is creative: Why “I can’t draw” is missing the point

October 1, 2025

Here’s something that might surprise you: I’ve never met anyone who isn’t creative.

Yet nearly every week, I hear the same thing from clients: “I’m just not creative,” or my personal favourite, “I haven’t got a creative bone in my body.” Explore how to wake up the creative in you.