TOPIC:
Logo and Brand Design
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Things to consider when designing a logo – the process explained
March 5, 2025
There are many things to consider when designing a logo. Where do you start? How does a designer get it right? How much will it cost? In this article, I have explained the process.
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What makes an effective logo design – 5 ways to check your logo
February 23, 2023
What makes an effective logo design, is it good enough? Being uncertain affects our ability to feel confident. Read our 5 ways to measure the effectiveness of your logo.
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The accidental brand
November 24, 2021
No logo does not mean no brand. Charlotte didn’t think she had a brand because she did not have a logo or a brand style. By keeping the marketing materials basic, she had actually created a mediocre and plain business identity
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What is a company’s brand?
June 29, 2021
Many find it difficult to put into words what a company brand is. It is much easier to comprehend what a brand is when we swap the word ‘brand’ for the word ‘business’. A brand is not just a logo.