Why Graphics

What is the purpose of design? Wrong question!

March 29, 2024

The design itself is not the purpose. The real purpose lies with your goals. Make sure the project brief is clear before the design phase.

The value of graphic design – working with a professional designer

January 31, 2024

There are some surprising ways that a graphic designer provides value. In this article, I discuss some hidden values of working with a professional graphic designer.

Why logo design is important for high-growth companies

April 21, 2023

Professional logo design is important, a crucial component of a company’s brand identity.

In this article, we delve into why logo design can have a significant impact on success.

The accidental brand

November 24, 2021

No logo does not mean no brand. Charlotte didn’t think she had a brand because she did not have a logo or a brand style. By keeping the marketing materials basic, she had actually created a mediocre and plain business identity