To support the future growth of his business, Jon made the decision to move away from using his personal name. He came to us to help shape a new identity, starting with a logo that would reflect this next chapter.
The business does a lot more than just accountancy. We created an icon that shows how all their services link together, with a sense of flow and flexibility. There’s even a subtle nod to a speech bubble in there, as great communication and strong client relationships are a big part of what they do.
We started by reviewing the existing logo and visual identity to get a feel for what was already working and where there was room to evolve.
Client testimonials and LinkedIn reviews gave us valuable insight into what clients appreciate most and helped shape the tone and direction of the new identity.
After refining the chosen design, we designed social media banners and a simple, practical style guide.
