PROJECT OVERVIEW
Logo redesign for a health economics agency due to increased dissatisfaction with the previous logo.
It was important to staff that the new logo was clear and easy to use. With a long company name, it was important to develop a logo icon that could be used independently and be recognisable on social media.
The previous logo colours were retained for familiarity. The bold icon brings together imagery to represent health treatment and health economic statistics.
A secondary colour palette has been developed to give more colour variation in branded graphs and charts. The wider range of colours also helps to lift branded imagery for social media.
“We are loving the new logo, thank you, we’ve had some great feedback”
Marie
