PROJECT OVERVIEW
New logo for market access consultant. Kite Sail offers freelance consulting services to agencies and pharmaceutical companies. A visual brand will be important to make the right impression when connecting with potential clients in the industry.
Objective: create visual branding to capture the essence of what Kite Sail does so it can be used on all company materials (email, LinkedIn, proposals, invoices)
Rationale for the name:
The kite sail is the strong yet light layer stretched across the kite body; both an opportunity to express artistic flair and what sends the kite soaring high into the sky. The kite is a neat analogy for market access – a clever strategic design, brought to life by a robust framework of evidence and an all-encompassing layer of value communication.
Check out some development ideas for this project
