Neve’s Bees Product Branding

PROJECT OVERVIEW

Product branding for natural skincare products made with beeswax. The brief was to create a brand that looks a bit different to the average bee brand and has a touch of the inner child. It’s a premium brand which celebrates wildlife and bees.

We developed the designs to look bright and energising. A range of products that lifts the mood and are something you would love to hold.

Neve's Bees Logo with strapline "be yourself, naturally"

“I really appreciate all you do for us – it’s all fab” 

Julie

A black and white logo gives a strong foundation and is a constant thread across all products and promotions. A big colour palette of bright colours and unusual combinations form the basis of the product patterns. Hand drawn pattern designs give a consistent yet flexible theme.

Getting to know the key customer criteria for purchasing has helped us to develop product ranges to fit the customer need. Smell is one of the key purchase criteria. The colours need to compliment the smell of each product.

9 lip balms showing their different pattern designs

Check out some of the development work for this project