PROJECT OVERVIEW
A logo redesign for a tech company specialising in machine vision technology for large-scale production lines. The goal was to create a more professional, impactful, and distinctive brand identity that aligns with their new marketing strategy.
The logo was redesigned to be more distinctive, incorporating bold colours for impact. The final design features a logo icon inspired by a camera shutter and precision technology.
A standout crimson, alongside deep blues and purples, was chosen to balance the feeling of innovation and reliability.
After finalising the logo, the next step was to implement the new branding on the website. Design options were created for both small and large screens. We then worked collaboratively, with additional input from a marketing consultant, and the website has been successfully launched.
The project was a highly collaborative effort. The new branding, website, and creative marketing approach position them well for future growth, and they are eager to attract new clients with their refreshed brand presence.
Visit the website at emergent-design.co.uk
