I believe anyone attending an event arrives with anticipation and high expectations.
This bubble is easily burst. Freebies can help maintain good levels of visitor satisfaction; we all like to feel treated. Freebies are an opportunity to spread vibes of generosity and make people feel great.
Are you judged by your choice of freebies?
Of course you are!
But what do your freebies say about your business?
Company freebies are as much a part of the brand experience as the logo, banner stand, website, people, voice, messaging, social media and the list goes on. A brand is the result of the whole experience from initial conversations to buying your products or services.
Companies need to give due care and attention to their choice of freebies.
Business freebies: Food items
Examples:
- Chocolates
- Mints
- Sweets
What impression does it give:
A small sugar hit is very welcome for a weary attendee. People feel treated and will be grateful for the gift. Mints are great for a quick breath freshener during a potentially long day. A thoughtful treaty gift.
Business freebies: Eco friendly items
Examples:
- Drink bottles/travel mugs
- Seed packs
- Bamboo products
- Beeswax wraps
- Tote bags
- Recycled note books
What impression does it give:
Eco giveaways instantly show that sustainability is on your agenda. It is becoming more and more important to have and show sustainable values. People are making purchasing choices and employment choices with this in mind. It is an easy win to have an eco friendly giveaway.
Business freebies: Useful giveaways
Examples:
- Mugs
- Stationery
- Phone chargers
- Hand sanitiser
- Umbrella
- Handheld fan
What impression does it give:
If you come to an attendee’s aid, they are likely to remember you and feel good about your business. People often travel to events and don’t always carry everything they need. The weather might catch them out so an umbrella or cooling fan is a super useful giveaway.
Business freebies: Specific to your product or service
- Product samples
- Vouchers
- Free trials
What impression does it give:
Product samples show generosity and a willingness to give. It shows confidence in your products and transparency – nothing to hide! This gives a great impression of the brand and makes a first step in building trust. Who doesn’t want to try before they buy.
Branded merchandise
Many of the above examples can of course be branded.
Examples:
- Stationery
- Keyrings
- Shopping trolley tokens
- Drink bottles/travel mugs
- Tote bags
- Seed packets
- Phone chargers
What impression does it give:
Branded merchandise shows pride in the brand. If you are prepared to splash the logo on merchandise and share it, you need to feel good about it. If it looks good, receivers of your gift will feel good about the brand too.
Want to know more about branded giveaways for your business? Contact Nikki at Designs Like These
What do your business freebies say about your business?
We love a free gift. Make sure your business freebies are on brand…
AUTHOR: Nikki Shield
Nikki has over 20 years experience of working with businesses creating logos, graphics and design collateral. She understands the importance of building a picture in an authentic way that aids communication.
