Design portfolio

Coaching logo design

Project Overview

A new business name needed a new logo design for WATT Coaching which stands for Wood and the Trees


1/ Look empowering

2/ Show a sense of achievement in the style

3/ Look purposeful and performance related with a sense of calm

4/ Create a variety of design templates for use on social media

The Process

Jo and I thought carefully about who the audience is. We then picked out adjectives to first build a picture in words of how the logo needed to feel. I created several design options to present to Jo. Each option was like asking Jo if this style had the right feel or not so she could eliminate the ones that did not feel like a good fit.


A bold yet calm logo with a sense of change and upward progress. The icon doubles up to represent both the woods and finding optimal performance. The colours are strong yet natural. The contrasting font styles soften the look. I created several templates for use on social media using the new brand style and colours.


“It is great and I really enjoy using the designs”, Jo Plimmer

Take a look at my design portfolio

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