Photography website design
Project Overview
Website design for photographer Mary Smith. A showcase of her approach and work across different areas of photography.
Objectives
1/ Inject Mary’s personality and style into the design of the website
2/ Update the brand style to feel natural, light, cheerful and friendly
3/ Showcase photographs to create immediate impact
4/ Create a palette of colours to be used throughout the site and other branded materials
5/ Appeal to clients looking for wedding photography and family shoots
What we did
Designs Like These worked in collaboration with Attract More, a website development business, to create a site plan and page structure to fit the needs of the new site. Designs Like These then created designs to communicate a light, natural, cheerful and friendly feel. We carefully considered the layout and content structure to create immediate impact and communicate the style and approach of Mary Smith photography. We introduced a new natural, calming colour palette. We introduced pixel like squares of colour to be used as a key visual element alongside the logo across all branded materials.
Results
Mary is delighted with the new website and is seeing more traffic to her site and people are staying longer on the site. She has more bookings for the wedding and family shoots, a side of the business she wanted to grow.