Product Brand Design

Objectives

1/ Appeal to people who care for their skin and want something a bit ‘different’

2/ Get across the feeling of being in touch with your inner child, without looking childish

3/ Have impact in the gift market

4/ Bright, energising, lifts the mood, is something you would love to hold

5/ The brand needs to stand out on social media

The process

Mood boards, pattern concepts, logo designs, packaging designs – the initial stages were exploratory to see what fitted and what gave the wrong impression. Colour choices were a big part of the development. Julie launched with one product line – lip balms – and 6 flavours. There are now 8 different product categories, 5 product ranges, and a growing range of gift sets.

Results

A big colour palette of bright colours and unusual combinations was going to serve the new brand in the long term because Julie planned to add products and ranges over time. A Black and white logo would give a strong foundation and be a constant thread across all products and promotions. Hand drawn pattern designs would give a consistent theme yet be flexible to grow into a large family of products. All the colour would come from the product packaging allowing it to be the hero in all the marketing collateral.

Feedback

“I really appreciate all you do for us – it’s all fab 🙂,” Julie