Design portfolio

Sales brochure design

Project Overview

Sales brochure design for The Oxford Group – part of the City and Guilds Group – who deliver blended learning training programmes.


1/ Design a brochure for the sales team to help them explain their offering

2/ Bring the pages to life with visually engaging graphics

3/ Create icons to illustrate the different programmes and how they can be customised

4/ Design the page layout and content flow to deliver clear and concise information

What we did

We were supplied with a document containing all the content. The first steps were to decide which shape/format would be best and how to split the information onto the different pages. Bearing in mind it needed to be concise and print costs were also a consideration. A good flow was key and making sure that page turns were at suitable points.

The next step was to create the graphic elements. The relationship built over the last few years with the client meant we understood the requirements and understood the brand making the creative element a seamless process.


A positive, clear, visually engaging brochure which has proven to be a great tool for the sales team.  “We really like the pages – they look really clean and bold, and the images are great.”


“She’s so easy to work with because she really listens. I like what she does – it’s fresh and up to date.” Hannah Belz, The Oxford Group, Oxfordshire

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