What is missing from your website?

Have you had that nagging feeling that your website is lacking in some way? Perhaps you are not getting the visits you want, perhaps you are not hitting your targets and hope the website can deliver more leads, perhaps you are simply uninspired by it (if you are bored by your website, your visitors are likely to be as well).

Whatever the reason for your dismay, there is a straightforward way to find out what is missing.

Think about the journey from someone first becoming aware of your business to potentially having a sales conversation. It is highly likely they will look at your website to verify who you are, check out what you are offering, and look for signs that you can be trusted and will deliver quality. Your website is a valuable tool in your customer journey.

It is vital that your website hits the mark on the following aspects:

• quickly and clearly demonstrate what you offer;
• explain the value people will get from what you offer;
• demonstrate with examples (case studies, testimonials, photography);
• make it easy to get in touch.

Equally,

• the style needs to embody the personality of your business. To create a smooth customer journey, you need the design style to be harmonious with your communication and delivery style.

To identify what is missing from your website, check if there is a gap between the impression you make when speaking directly with people and the impression you make on your website when you are not there to do the talking.

Many people feel that when they talk directly with people and have a deeper conversation, they can demonstrate their value and make a good impression. Make sure your website mirrors that sentiment.

If you are still unsure about what is missing from your website, book a call with me and I can help with a full website and brand review.

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