PROJECT OVERVIEW
New logo design for book editor and author coach. Michelle offers freelance editing and book coaching services to authors. She is the driving force who helps people overcome barriers to completing and publishing their books.
Objective: Create a logo mark and brand style that will stand out on social media as a positive inspiration for aspiring authors with a no-frills personality and a sense of ease.
Identifying logo mark
Michelle is very active on social media and wanted her profiles and posts to be immediately recognisable as hers. Her new unique logo mark and colour set make it easy to create new posts with a strong identity.
With a clear brand style and consistent style of imagery, it is easy for Michelle to create eye-catching posts that people instantly know are hers. She continues to have a good social media following and lots of new contacts as a result.
To add to that, she now loves her brand style and feels it reflects her working style and personality brilliantly.
