PROJECT OVERVIEW
Design for a scientific journal promotion. The objective was to demonstrate the benefits of the ‘Subscribe to Open’ model for a specific scientific magazine journal. This piece was distributed amongst current contacts and prospects to encourage people to renew their subscriptions or sign up as new subscribers.
Design considerations:
Dual branding and the S20 badge were carefully placed to get the right balance without looking overcrowded or conflicting. Each part needed its own space.
Key statistics stand out with illustrations pointing or gesturing towards the various facts. Icons illustrating the nature of the content are kept in the background to aid understanding without distracting from the main points.
Different colour combinations were explored at the development stage to find the preferred option.
The many people involved in the production of the scientific journal are reflected by using a variety of people illustrations in this promotional piece.
