5 reasons to create a logo:

• help drive recruitment;
• look independent from the company or product brand;
• enable stakeholders, physicians, and patient groups to recognise the survey;
• help participants to feel they are part of something significant and well-founded;
• feel confident it looks polished and professional

Plan for design at the beginning

It’s close to the launch date. After weeks of research and planning, the survey is about to start. For success, you need people to sign up to participate and quickly! Online marketing will be used to find relevant candidates. However, the ‘online’ world is a crowded and busy place with many shiny lights ready to distract peoples’ attention. Yes, you can craft some powerful words to get their interest and you have a compelling reason why it would be good for them to join the survey. But will they spot it? Are words enough or do you need visuals to put the icing on the cake?

Plan for design development at the beginning of the project because it can fit smoothly alongside content development and not become a barrier at the final hour. Doing this, will enable you to create visuals as the project unfolds, and it will help your engagement with patient/clinician groups along the way.

A closer look at the benefits

• help drive recruitment

A wonderful-looking campaign will gain attention in a crowded online world.

• look independent from the company or product brand;

Giving the study its own identity means it is not overtly linked to a product or company. It is more desirable when patient outcomes take the lead and it looks independent.

• enable stakeholders, physicians, and patient groups to recognise the survey;

Creating a campaign image or logo will make it memorable and build awareness. With a campaign identity, you can pepper the audience with consistent visual reminders.

• help participants to feel they are part of something significant and well-founded;

A visual identity will create a sense of belonging to the survey for those involved.

Use the same logo or campaign image for recruitment adverts, a sign-up page, and a social media banner. Follow this through to publicising the outcomes: one-page summaries, feedback for those who took their time to be a part of the survey, leave pieces for conferences and even posters and manuscripts can all be part of the same “campaign family”.

At Designs Like These, we can create a logo or campaign visual for an evidence study