PROJECT OVERVIEW
As an extension to their product range and in response to feedback from customers, Neve’s Bees developed a natural skincare range for people’s daily face care routine. After initially launching the range in the same style as the lip balms, hand salves and gift ranges, feedback from customers implied that the range could be improved by updating the style with a quieter, calmer look to better suit the product type.
People love the bright colours and sense of joy of the lip balms and hand salves. The skincare range needed to maintain this sense of joy and fun whilst reflecting the more premium nature of the new products.
After exploring various options, we decided to use the bright colours on a white background with a larger pattern. This created a calmer, more premium look whilst still clearly belonging to the Neve’s Bees wider range. It is different yet complimentary. It is premium yet still bright and fun.
Have a look at the development of the Neve’s Bees branding and core range of lip balms and hand salves.
