The new vision was to be a team of expert consultants who feel connected and supported as associates of SkyBlue Healthcare.

The business offers specialists who are agile and time-saving. They work in synergy with their clients on business intelligence and insights data.

The umbrella icon works for both team and client support. It borrows the Mary Poppins style expert support that can be dropped in for nimble quick starting services. The colour palette creates a look full of possibility yet with a reassuring corporate tone.

Nikki took the time to delve deep into understanding the business and used those insights to develop a brand character that truly reflects our values, drivers and motivations. We have received some great spontaneous feedback on the branding from colleagues which is a testament to Nikki’s great work.

Su Sandhu, SkyBlue Healthcare